The Company also conducts various types of surveys such as demographics and lifestyle analysis, enterprise statistics, etc. on behalf of business organizations and government that enables them in making various decisions and formulating their business strategy.
Customer focus is not equal market focus ?
Being a customer driven and customer oriented is very good. This approach allows you to meet your customer’s expectations. And what can be better than happy customer? 🙂 But there is a question: Is it enough only to meet the expectations?
Probably not. And my opinion is based on following reasons:
- Fulfilling expectation often means that only current problems are being solved without considering general improvements or innovations
- It might be difficult to be proactive for solution/service/software provider, since most of the time is spent on current problems
- Customer requests might be very specific and as the result product might be useful only for the narrow market segment