FourFourThree: Mercedes and the cost of car ownership article Four FourFour: Mercedes’ new $60m ad campaign comes with some pretty eye-catching quotes.
It’s been revealed Mercedes has teamed up with the US travel agency AirBnb to create a campaign that will target a new segment of the US consumer market.
The campaign, titled “Travelers for Mercedes,” is set to begin this year and will see ads for a range of travel services on the Mercedes-brand car, including trips to destinations such as the United States, Canada, Australia and Japan.
“The Mercedes brand is synonymous with innovation and innovation is our hallmark,” said Mercedes-Brand President of North America, Tom Wagner.
I am thrilled to partner with AirBNB to create this new and innovative campaign.
“We are honored to be able to continue to provide our consumers with the most comprehensive travel experiences on the market,” Wagner added.
“We’re thrilled to help customers in the United Kingdom and around the world discover Mercedes and get a feel for the Mercedes brand.”
The adverts will air in major US markets including New York, Chicago, Los Angeles, San Francisco, Houston, Denver and Washington, DC.
One of the most notable features of the campaign is that the company will be highlighting its new Mercedes-branded travel services, which will be available on the new Mercedes S-Class.
A look at the adverts shows the new services on offer including a trip to Hawaii for $1,200 (£800) with the option to book it online for another $1.50 (£600).
The new Mercedes travel services will be offered in select cities, with more coming soon.
AirBnb, which operates the popular travel agency JetBlue, is also partnering up with Mercedes-owned travel agency, JBL, to launch the Mercedes Car Club, which provides a range.
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